EMT Practice Test

1. Question Content...

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Question1: A retail customer uses Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product they want to capture and segment users based on the following data points:
1. Whether the user clicked the Homepage banner for the new product
2. Whether the user viewed the Product Detail Page for the new product
3. Whether the user added the new product to their cart
4. Whether the user completed a purchase of the new product
These data points will be used to build segments for the following use cases:
1. Re-target non-converters who showed interest in the product but did not convert
2. Next page site personalization for users who abandoned their cart
3. Instant suppression of recent converters
Which data collection method should the architect recommend?

Question2: During online data collection, an event call captures geographic location as a key-value pair dcs_region
:region ID parameter returned in a larger body of JSON data.
How are the parameters being passed?

Question3: A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
* Frequency of visits
* Purchasing habits
* Demographics
What should an architect do to meet these requirements?

Question4: An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.
Which recommendation should an architect make to the client?

Question5: A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to their site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve this problem?

Question6: A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign.
The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers.
Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

Question7: A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.
The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.
Which approach should an architect take to meet the requirements?

Question8: A client ingests a Customer Data Feed (CDF) export log daily into an offline[analytics data platform to develop advanced reporting and analytics capabilities.
The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.
The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand the user level behavioral activity across digital marketing channels:
* EventTime
* Device
* Realized Traits
* Realized Segments
* All Traits
* All Segments
* MC Device
* Container ID
* IP Data Type
Thetrends report shown a zero usercount for all recoils since last week What should be confirmed to resolve this issue?

Question9: A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
1. Experience Cloud ID Service
2. Analytics appMeasurement library with AAM Module
3. An automated Customer Attributes feed into Adobe Analytics with all CRM data
4. Audience Manager destination integrations for site personalization and offsite display advertising The client's implementation resources nave been assigned to another project No adjustments car be made to the current implementation, What should the architect recommend to meet the goal?

Question10: A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
* Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
* Has extensive data available in CRM system on its current customers
* Tracks media in DMP (Display, Video, Search, Social, etc.)
* Has multiple teams and partners using the data available within Audience Manager for audience development
* Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels Which recommendation should an architect make for Traits name taxonomy development?

Question11: A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segments should the architect recommend?